One may ask why a journalist based in Austin, Texas would trek some 2000 miles to attend a music festival just outside of Portland, Oregon with all the more convenient options the “Live Music Capital of the World” can offer. But those people have probably never been to Pickathon before. Trumped only in stature for […]
The original concept of South By Southwest was not to be a funnel for corporate brand recognition through music, or as a springboard for superstars to increase their street cred on social media. It was a place for artists and industry to come together in the discovery process so worthy talent could find support for their music.
Aaron Lee Tasjan, Alice Wallace, Billy Strings, Caroline Rose, Colter Wall, Elijah Ocean, Emily Herring, John Baumann, Joshua Hedley, Luck Reunion, Lukas Nelson, Margo Price, Nathaniel Rateliff and the Night Sweats, Nikki Lane, Ruby Boots, Sarah Shook, The Brother Brothers, Tyler Childers, Willie Nelson, Wood and Wire