Netflix has released the 5th Season of their hit original series The Ranch, and as per usual, the episodes are textured with lots of great songs from often overlooked and deserving country music artists, hand selected to help set the mood and theme of each scene.
So what’s behind all of these truck songs? The simple, easy answer is that Music Row is a copycat world, and when one song works, the idea is run over and over again until a new frontier for the word “cliche” is found. But I’m not sure if Music Row is the genesis of this. Instead, it might be Madison Avenue. Trucks are the most profitable vehicles, by both profit margin, and by sales volume.