The concept of the business is pretty straightforward. It’s Uncle Bekah’s flair for the dramatic and funny that has made what she’s doing wholly unique, with lots of brand loyalty among her customers. It’s not a novel idea to screen print a trucker hat, but Uncle Bekah gives everyone the license to get completely inappropriate and be accepted.
Two important independent festivals that are working hard to support and expand Texas, Red Dirt, Americana, and independent country music beyond its traditional borders will not be happening in 2020. Both the Tumbleweed Festival near Kansas City, and the Wild Hare Country Festival in Oregon have cancelled for 2020.
The Texas music and Red Dirt movement is growing. There is no doubt about that. The appeal and participation in the music is no longer regional, despite what the names might imply. It’s just as much of a genre at this point as a collaboration of local scenes, offering a much more healthy alternative to the mainstream of country.