One of the reasons independent acts have been rising in popularity to rival and even surpass their mainstream counterparts in popularity is due in part to events like the Jackalope Jamboree.
The Lowdown Drifters
The concept of the business is pretty straightforward. It’s Uncle Bekah’s flair for the dramatic and funny that has made what she’s doing wholly unique, with lots of brand loyalty among her customers. It’s not a novel idea to screen print a trucker hat, but Uncle Bekah gives everyone the license to get completely inappropriate and be accepted.
The Texas music and Red Dirt movement is growing. There is no doubt about that. The appeal and participation in the music is no longer regional, despite what the names might imply. It’s just as much of a genre at this point as a collaboration of local scenes, offering a much more healthy alternative to the mainstream of country.
Texas and Red Dirt music isn’t just for folks in Texas and Oklahoma. The title of the music may imply that it’s a regional thing, but the appeal is international, and the talent is world-class. No matter where you are, Texas/Red Dirt is a much more healthy alternative to the mainstream.
Texas music and independent country continue to gain market share and offer a better, and more healthy alternative to the mainstream, and we’re continuing to see this reflected in the ever-expanding festival space. A new festival in Oregon is gearing up to offer the Pacific Northwest their first taste of the Texas festival experience.