Pink isn’t exactly the perfect color for NASCAR, but when it’s presented in partnership with country music legend Dolly Parton, even the burliest of motorsports aficionados stand down, if not pump their fists when they see it coming around the turn. NASCAR’s Tyler Reddick driving for Richard Childress Racing will be sporting a Dolly Parton paint job.
Calling this year’s race the “Big Machine Brickyard 400” is probably not the most savory development for true country music fans in itself. But Big Machine has announced they’re going the extra mile with their 2017 Brickyard sponsorship, at least for one of their artists: Brantley Gilbert.
According to NASCAR, “A big part of every Sprint Cup Series race at Bristol Motor Speedway is driver intros, where each driver gets to pick a song of his or her choice to walk out to. It gives drivers a chance to show off their musical tastes, flex their comedic muscle and, yes, sometimes even send a message.”
The 2013 NASCAR season officially starts this Sunday in Daytona, and one of the sport’s most well-known car owners, a former NASCAR driver named Richard Childress, may not be around today if it wasn’t for the heroics back in the day by none other than country music’s Marty Robbins. Here’s the story: